(IV)

BRANDING

 

OVERVIEW

MAY RIT

May Rit, a Madrid-based urban genre group, channels the power of Rap to articulate everyday concerns often left unspoken. With a mission to connect with the youth, they unveil a reality seldom discussed, using their music as a potent tool. 

 

 

 

(II)

BRANDING

 

CONCEPT

The name «Mayrit,» derived from the ancient Arabic name for Madrid, signifies not just their hometown but also embraces their Arab roots, creating a compelling narrative of identity and origin.